Due to the poor sales NIGHTMARE received after multiple complaints and even death threats, it seems the majority of complainers and would-be killers didn't even buy the dvd. The only way for lesser known title to turn a profit is to eliminate the middle man. Out of the 35 titles released in 2011, only seven titles made a profit (not NIGHTMARE, the most harassed title). Due to shipping and stores wanting 55% off the suggested retail price, and the distributor getting their cut, it seems a $19.95 title only coughs up a tiny $7.00 profit, and then 1/2 of money gets eaten away from pressing and shipping to stores gets slapped on and there's always returns. If we can sell direct, or sell at only one place with just one shipping charge to transport the dvd, then recoup/profit can be made. Most "in" dvd labels have no problem dumping 3,000 titles, but the titles CODE RED are putting out are old films from the 70's/80's that buyers seem to push back with, "l'll buy it later". This is strange since other labels' product is still in print after 6 years, and what little Code Red titles sell seem to skyrocket in value (like investing in gold) after 2-3 years. Selling direct can be the answer to keeping titles in-print longer, and we can personally answer the complainers since we can check our records to see if they actually bought the dvd or not. So far the major complaint was that NIGHT OF THE DEMON didn't have a reversible cover, when it does. This means they didn't buy it. How can we answer these people who do not even buy the product? It's like Pizza Hut apologizing to a vegan about their Meat Pizza Combo, when the vegan would never buy it to begin with. Once we get organized, we can start selling the new releases of 2012 direct to our customers (not rental stores, and more to the loyal horror buyers). We are going to test the waters soon with a much requested biggest Canadian thriller/horror GHOSTKEEPER. Thanks to all who support Code Red. (this direct sale will only be smaller titles, and not high profile titles)

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